Pneumonia is the leading cause of deaths among children under 5 years of age globally as well as in India. Majority of these deaths can be averted by creating awareness in the community about pneumonia and its danger signs and by promoting and facilitating prompt and appropriate care-seeking. This website provides details of the findings of a project under taken to develop messages which would be used as a part of communication strategy to bring about behaviour change to improve household decision making and care seeking when confronted with lower respiratory tract illnesses in children in northern India. This project was funded by Bill and Melinda Gates Foundation.
This one year project started from September 2013 and was conducted in 14 districts in rural Uttar Pradesh and Bihar. Here, 5 different dialects of Hindi are spoken. We used qualitative research with a mix of various techniques including case studies, key informant interviews, semi-structured interviews, focus group discussions and also used video recordings and clinical scenarios while conducting our interviews. Our informants were parents of children less than 5 years of age who had suffered from a respiratory illness, Community Health Workers and Rural Medical Practitioners.
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The information contained in this website is for general information purposes only. The information is provided by fightpneumonia.org and while we endeavour to keep the information up to date and correct...